WorkFlow
  • Home
  • Products/ Services
    • Business Assessments
    • Business Courses
    • Worksheets
    • Process Management
    • Gift Cards
  • Resource Center
    • Blog
  • About
  • Business Challenges
  • Contact Us
  • 50 Black Women
  • Business Courses
  • Home
  • Products/ Services
    • Business Assessments
    • Business Courses
    • Worksheets
    • Process Management
    • Gift Cards
  • Resource Center
    • Blog
  • About
  • Business Challenges
  • Contact Us
  • 50 Black Women
  • Business Courses
Search by typing & pressing enter

YOUR CART

Picture

4/14/2021 0 Comments

Spring Forward! Are You Ready to Take a Leap?

Picture
​This month I celebrate two important anniversaries. Early April 2016, I made the decision to invest in myself and my business and attended a professional conference. That might not sound that dynamic, but it was. Prior to that point my business was a side hustle pretending to be a business. I was working a full-time job that was not fulfilling to me and doing my business on the side. I had customers but I had no real plan for the businesses. I decided that I need to make a change if I wanted more.
 
I had just returned from an educational trip with my son. I had work piling up and I was already super paranoid about taking time off, but something was calling me. One of the biggest industry conferences was happening in my own city. I didn’t have to pay for travel or hotel, just the conference. I hesitated and second-guessed myself several times. I actually registered in person the night before the first day of the conference.
 
This was an out of character move, but it was the decision that began a journey of a lifetime. I soaked up all the knowledge I could about how to run a successful balloon business and left with an action plan. I began implementing what a I learned and day by day my business become the focus and my job was the side hustle!
 
Fast-Forward to April 11, 2018. That was my last day at my job. I had developed an exit strategy and had a planned last day but that day I realized that I could not spend one more day being miserable. The moment I said to my husband “I’m quitting today,” a weight was lifted, and I felt a peace that I had not had in years. I knew that God had ordered my steps. The thing that I had been so nervous about just felt right. My anxiety was replaced with a feeling of calmness. The following two weeks were my highest grossing to date. Just another confirmation that God had been waiting on me to be ready to step into what he had prepared for me.
 
This journey has not just been about the growth of my business. It has mainly been about me becoming the person that was willing to do what it takes to get the life I wanted. And believing that it was possible. Now the things that matter most to me are the center of my life. I can have thriving business, now two, spend time with my family, travel (pre-covid), and have time for myself.
 
Everyone’s journey is different, and the details will be different but there is something that is calling you too. Something that you need to take seriously. Are you ready to take your leap? It doesn’t have to be a huge jump all at once, it can be a step towards the life that you want. Or simply believing that it IS POSSIBLE!

0 Comments

3/14/2021 0 Comments

Are you Losing $$ By Not Telling Your Story?

Picture
​I must admit that I didn't always see the value in sharing my story. As an introvert and someone who has been in supporting roles my whole life, I rather enjoyed being behind the scenes and letting my work make the noise for me. I had even been told on several occasions that I should come from behind the scenes but I didn't think it was a good idea. No one would care about my story. And honestly, I worried that some would overlook my business if they knew I was a black woman before they experienced my work. Unfortunately, the stereotypes of black-owned businesses are still a relevant issue. It wasn't until I was challenged by another black businesswoman who spoke to all of my concerns that I realized the importance of sharing my story. 

Your story is what connects you to your target client. It is what makes you more than just a person that does XYZ. They can go to anyone to get a product or service but it is your story that keeps them coming back to you. When your customer connects to your brand story, they become a loyal customer and advocate for your brand with their friends and family. 

I personally saw my business grow exponentially and my client relationships deepen when I was brave enough to share my story and become my brand. Become the go-to person for your clients. Help them connect to you so that they will never think about calling anyone else because you are their one and only!

0 Comments

    Author

    Danielle Detiege  is the Owner of WorkFlow. Through Workflow, she helps small businesses play big! She helps passionate women business owners conquer the business owner mindset while setting up solid processes so that they can enjoy their business again and watch it grow!

    Archives

    March 2021

    Categories

    All Branding Brand Loyalty Business Owner Mindset Client Experience Marketing Selfcare Tell Your Story

    RSS Feed


Picture
Copyright © 2019 All Rights Reserved.