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4/14/2021 0 Comments

Spring Forward! Are You Ready to Take a Leap?

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​This month I celebrate two important anniversaries. Early April 2016, I made the decision to invest in myself and my business and attended a professional conference. That might not sound that dynamic, but it was. Prior to that point my business was a side hustle pretending to be a business. I was working a full-time job that was not fulfilling to me and doing my business on the side. I had customers but I had no real plan for the businesses. I decided that I need to make a change if I wanted more.
 
I had just returned from an educational trip with my son. I had work piling up and I was already super paranoid about taking time off, but something was calling me. One of the biggest industry conferences was happening in my own city. I didn’t have to pay for travel or hotel, just the conference. I hesitated and second-guessed myself several times. I actually registered in person the night before the first day of the conference.
 
This was an out of character move, but it was the decision that began a journey of a lifetime. I soaked up all the knowledge I could about how to run a successful balloon business and left with an action plan. I began implementing what a I learned and day by day my business become the focus and my job was the side hustle!
 
Fast-Forward to April 11, 2018. That was my last day at my job. I had developed an exit strategy and had a planned last day but that day I realized that I could not spend one more day being miserable. The moment I said to my husband “I’m quitting today,” a weight was lifted, and I felt a peace that I had not had in years. I knew that God had ordered my steps. The thing that I had been so nervous about just felt right. My anxiety was replaced with a feeling of calmness. The following two weeks were my highest grossing to date. Just another confirmation that God had been waiting on me to be ready to step into what he had prepared for me.
 
This journey has not just been about the growth of my business. It has mainly been about me becoming the person that was willing to do what it takes to get the life I wanted. And believing that it was possible. Now the things that matter most to me are the center of my life. I can have thriving business, now two, spend time with my family, travel (pre-covid), and have time for myself.
 
Everyone’s journey is different, and the details will be different but there is something that is calling you too. Something that you need to take seriously. Are you ready to take your leap? It doesn’t have to be a huge jump all at once, it can be a step towards the life that you want. Or simply believing that it IS POSSIBLE!

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3/17/2021 2 Comments

Dear Danielle,... A Thank You Letter to Myself

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​Dear Danielle,

I want to take this moment to tell you THANK YOU! Thank you for not just wanting more but for going after it. For pushing forward with the fear, anxiety, self-doubt, uncertainty, stress, weight of the expectations of others all speaking loudly. You did the work when it was hard and scary. You may have paused a bunch of times, but you never stopped. You were honest enough with yourself to not let fear disguised as excuses let you off the hook. It was not always easy, and you did not always like it but you sat in the uncomfortable because you knew it was worth it. That we were worth it!
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Thank you for investing your time and energy, (and money lol) into becoming the best version of us! Despite judgment, being misunderstood, and even push back from others, you keep going because you trusted in the fact that it was all worth it. You replaced the fear and doubt with self-love. You shed all the obligations that world put on you, superwoman, strong black woman, traditional career path and created a life of peace, happiness, and fulfilment. You learned to be vulnerable and the strength that is found in vulnerability. You learned to live your life in the face of all the longstanding beliefs and traditions that kept you in bondage for too long. You stood your ground when the world tried to pull you back into the toxic spaces that you decidedly left. 

Thank you for believing! For believing that happiness and peace were possible. Believing that there was more out there than what you were living. Believing that you could have more. That you could accomplish that more. And most importantly, that God had designed you for more. 

Thank you for sitting in that uncomfortable silence to be able to hear HIS voice. For realizing that all else was noise and distraction keeping you from HIS plan for your life. For allowing HIM to quiet the fear and anxiety and speak your destiny SO loudly that you couldn’t help but to listen. Thank you for enduring the silence so that today I can appreciate the silence and actually find comfort in it. 

Thank you for giving me a deeper relationship with my family. And with myself. I know who I am and what is in alignment with who I am becoming because you did the uncomfortable work! Knowing myself makes all my relationships deeper and stronger. 

Thank you for bringing me from stressed, overwhelmed, overworked, tired, toxic environments, people-pleasing, self-neglecting, high blood pressure, anxiety-filled to peace, calm, happiness, enjoying all areas of my life, running two businesses in my pajamas, carrying out God calling on my life, helping others have their breakthrough so that they can write their own Thank You letters. 
I love you and you are a perfectly imperfect soul. You are a loving wife, mother, and friend. You are caring and kind while being guarded and reserved at times. You light up when you are discussing the things that you love, your family, close friends, anything business related, and cooking. You love hard so you are incredibly careful who you let in your inner circle. You are a giver by nature and want to see everyone succeed. You have found your peace and will fight anyone or anything that tries to disturb it. 

It has been a beautiful journey so far, but we have so much more left to do. Thank you for getting us this far and preparing us for what is to come. Thank you for building the foundation that will help us to grow to the next level and whatever that entails. 

Love,
Danielle



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3/14/2021 0 Comments

Are you Losing $$ By Not Telling Your Story?

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​I must admit that I didn't always see the value in sharing my story. As an introvert and someone who has been in supporting roles my whole life, I rather enjoyed being behind the scenes and letting my work make the noise for me. I had even been told on several occasions that I should come from behind the scenes but I didn't think it was a good idea. No one would care about my story. And honestly, I worried that some would overlook my business if they knew I was a black woman before they experienced my work. Unfortunately, the stereotypes of black-owned businesses are still a relevant issue. It wasn't until I was challenged by another black businesswoman who spoke to all of my concerns that I realized the importance of sharing my story. 

Your story is what connects you to your target client. It is what makes you more than just a person that does XYZ. They can go to anyone to get a product or service but it is your story that keeps them coming back to you. When your customer connects to your brand story, they become a loyal customer and advocate for your brand with their friends and family. 

I personally saw my business grow exponentially and my client relationships deepen when I was brave enough to share my story and become my brand. Become the go-to person for your clients. Help them connect to you so that they will never think about calling anyone else because you are their one and only!

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    Author

    Danielle Detiege  is the Owner of WorkFlow. Through Workflow, she helps small businesses play big! She helps passionate women business owners conquer the business owner mindset while setting up solid processes so that they can enjoy their business again and watch it grow!

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